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consumer intelligence

Psy Ops

Psy performing onstage

Vector says 13g of protein. The cereal has 5.6g. The remaining 7.4g belongs to 200ml of skim milk.

The milk does all the heavy lifting. The cardboard flakes take the credit.

A box of Vector cereal alongside its nutrition information

Elsewhere, a lawsuit alleges “Baked With Real Lemons” biscotti may contain very little real lemon. Life does not give us lemons here.

A box of Nonni's Limone Biscotti marked Baked With Real Lemons
A summary of the Carrasco lawsuit against Nonni's Foods over Limone Biscotti

new release

A fictional Human Rainforest salt canister claiming thirty grams of protein when consumed with Angus steak