← the understory

consumer unintelligence

Psy Ops

Psy performing onstage

A close reading of products that become less confident when turned sideways.

Vector says 13g of protein. The cereal has 5.7g. The remaining 7.3g belongs to 200ml of skim milk.

The milk does all the heavy lifting. The cardboard flakes take the credit.

Vector cereal packaging advertising thirteen grams of protein
Vector cereal nutrition information showing skim milk added to the serving

new release

A fictional Human Rainforest salt canister claiming thirty grams of protein when consumed with Angus steak

That’s Just Peanuts.

PROTEIN PEANUT BUTTER is written with great confidence.

Fix and Fogg Protein Peanut Butter jar with a thirty percent plant protein claim
Fix and Fogg Protein Peanut Butter nutrition panel showing nine grams of protein per serving

The panel says 9g per serving. Most peanut butter already has 8g. One additional gram of protein, announced with the energy of a new technology.

A lawsuit alleges “Baked With Real Lemons” biscotti contain no real lemon.

A box of Nonni's Limone Biscotti marked Baked With Real Lemons

Life does not give us lemons here.

A summary of the Carrasco lawsuit against Nonni's Foods over Limone Biscotti

next

03

administrative wildlife

Digestive Existentialism

read note