← the understory

found object

The Chobani Occupation

Discount. Delicious. Doomed.

The sale ended. The obsession did not.

A store sign showing mango Chobani protein yogurt marked down to three dollars and forty-nine cents
The invitation.
A kitchen pantry filled with mango Chobani yogurt
The result.

The mango was so good it became my breakfast, lunch and dinner.

Hamdi Ulukaya appears calm. My vegan girlfriend does not.

The founder of Chobani in a white shirt
The founder. No statement was required.
An apartment and rainy San Francisco overtaken by mango yogurt cups
The forecast.

Succumb like me.

A cup of Chobani mango protein yogurt
There is room if you remove everything else.Product details from Chobani.

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07

wellness economics

Natural Selection

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